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Comedic new campaign connects milk, real millennial dairy farmers and a fun-loving Santa

Corporate Article DFC - PLC

Santa has questions about his favourite beverage and no matter how funny those questions may be, Canadian dairy farmers have answers. This week, Dairy Farmers of Canada (DFC) launched Both Sides of the Glass, a new holiday-themed digital ad campaign that uses humour to address some of the common misconceptions about milk and dairy farming practices, with our own dairy farmers in the starring role, opposite Santa Claus himself.

Supply Management: Cementing Canadian Food Security

Corporate Resource

By ensuring dairy farmers produce enough to meet the needs of Canadians, supply management helps the sector prevent wild fluctuations in the farm-gate price of milk and enhance Canada’s food sovereignty and stability.

Food safety: Canadian milk from farm to table

Corporate Resource

Canadian milk standards are among the highest in the world. Our dairy farmers are committed to delivering their best on taste, safety, and quality. Take a look beyond the carton and see how dairy farmers and dairy processors are bringing us delicious milk that’s free of antibiotics and artificial growth hormones.